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Marketing and preventive health care : interdisciplinary and interorganizational perspectives

edited by Philip D. Cooper, William J. Kehoe, Patrick E. Murphy. -- American Marketing Association, 1978. -- (Proceedings series / American Marketing Association). <BB00108734>
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Marketing and preventive health care : interdisciplinary and interorganizational perspectives

edited by Philip D. Cooper, William J. Kehoe, Patrick E. Murphy. -- American Marketing Association, 1978. -- (Proceedings series / American Marketing Association). <BB00108734>
Tag:
No tag is registered
Functions:
Contents and Summary Details
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0001 B2：2nd basement 675.2||C 00277051 0items
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Bibliography Details

title and statement of responsibility area Marketing and preventive health care : interdisciplinary and interorganizational perspectives / edited by Philip D. Cooper, William J. Kehoe, Patrick E. Murphy
publication,distribution,etc.,area Chicago : American Marketing Association , c1978
physical description area ix, 132 p. : ill. ; 23 cm
Volume Information
ISBN 0877571058
parent bibliography link Proceedings series / American Marketing Association <BB00914739>//a
note Proceedings of a workshop sponsored by the American Marketing Association and Blue Cross/Blue Shield of Virginia and held March 27-29, 1977
note Includes bibliographies
NCID BA20936413
text language code English
author link *National Workshop on Preventive Health Care and Marketing, 1st. Charlottesville, Va., 1977 <>
author link Cooper, Philip D., 1942- <AU00215316>
author link Kehoe, William J., 1941- <AU00215317>
author link Murphy, Patrick E., 1948- <AU00027620>
author link American Marketing Association <AU00047321>
author link Blue Cross/Blue Shield of Virginia <>
classification LCC:RA427
classification DC:658.8/38/3621
subject headings Preventive health services -- Marketing -- Congresses
subject headings Preventive health services -- United States -- Marketing -- Congresses
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